Marketing Strategy

As a thinker-analyzer, I take pleasure in developing a marketing plan and executing the creative steps to produce results. I want to see the numbers and more specifically, I want to tie revenue to my marketing initiatives. On a daily basis, I analyze our data to improve current marketing.

Press Coverage from Marketing and Social Media


Skift, Hotels Use Instagram Communities to Curate Travel Guides for Guests
Skirt, New Trends Report: Evolution of Local in Hospitality in 2015
Meetings Focus, Meetings Get Social
Unique Venues, A Guide to Social Media from IACC
Meetings Focus, Meetings In A Minute: IACC releases Guide to Social Media II
Meetings Focus, IACC releases Guide to Social Media [Video]
Nestlé Chocolate, 2012 Food Service Trends to Watch
Cvent, Smart Scanning: Six Havvy Hotels Using QR Codes
Cvent, 14 Event Industry Bloggers You Should Be Following
Betsy A. Decillis, Top 100 Most Influential Tourism Professionals on Twitter
Pulse Staging & Events, Ideas We Love: the (green) National Conference Center and QR Codes [Video]